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For the past 25 years Rituals has been inspiring customers to find a balance in life by turning everyday routines into more meaningful moments. Unfortunately, the world today is off-balance, and it's up to us all to improve this while we can. We want to take more responsibility and that's why we’re rethinking the way we do business. Therefore, we've introduced the profit pledge.
From 2025 onwards, we commit to spend 10% of our net profit of the previous year (e.g. in 2025, we commit to spend 10% of our net profit of 2024).
Tongareva, Cook Islands - 2023/06/28: Aerial view of Tongareva atoll. Darryl MacDonald/ National Geographic Pristine Seas.
UNICEF does not endorse any company, brand, product, or service.
We aim to be an iconic well-being brand with a focus on responsible business practices and creating a positive impact (on people and planet) through our Profit Pledge. Find out more above.