Proud to be B Corp™
Rituals is a Certified B Corp™ - meaning we are a company that uses business as a force for good.
At Rituals, we care for the community and the world around us. Our B Corp™ status is just the beginning, as we continuously work hard every day to make positive changes.
What is B Corp™?
B Corp is one of the most respected certifications when it comes to social and environmental performance, transparency, and accountability.
Find out MoreOur journey
What We've Achieved So Far
2011
Tiny Miracles
Rituals became a proud supporter of Tiny Miracles, a foundation helping some of the most excluded communities in Mumbai.
Read More
2017
First Refill
We introduced the very first eco-conscious refill concept for our iconic body creams.
2020
Natural Origin Ingredients
The Ritual of Ayurveda was the first collection we reformulated to meet our 90% natural origin goal.
2022
Rituals became a B Corp™
After a rigorous assessment, we were delighted to meet the highest standards of social and environmental performance.
