Lift, firm and hydrate with this silky smooth serum. Powered by the active botanicals of our CICA Firming Complex, elasticity is increased and wrinkles reduced.
Why it's special
Increases skin elasticity
Visibly minimises fine lines
Leaves no residue
Improves firmness by up to 33%*
Reduces wrinkle volume by up to 49%*
84% agree skin feels nourished**
*Highest achieved percentage on a panel of 30 participants after 28 days of use.
**Based on a self-assessment test of 50 participants after 28 days of use.
Key qualities
Potent Botanicals
Combined with rock rose, CICA helps reduce wrinkles, crow's feet and expression lines.
What is it?
Fast-absorbing Gel
Designed to be used morning and night, this serum effortlessly layers under other products thanks to a light, gel-like texture.
What does it do?
Smooth, Supple Skin
This serum helps plump fine lines and restore elasticity for skin that looks firmer, healthier and more energised.
Answers from our experts
What is new about the Firming serum?
The Firming serum's new formula features the CICA Firming Complex with CICA and rock rose to help reduce the appearance of wrinkles and fine lines, improve elasticity, and strengthen the skin's barrier function.
Can I layer the Firming serum with other products and ingredients?
Yes, the Firming serum is suitable for use in combination with other products and ingredients but we recommend using products from the same skincare range to boost efficacy.
What is CICA? What does CICA do for my skin?
CICA, Centella Asiatica, Tiger Grass or Gotu Kola is native to Asia and well known for its anti-wrinkle, anti-inflammatory, skin-soothing and antioxidant properties. Other benefits include low concentrations of amino acids, betacarotene and fatty acids. It helps strengthen, repair and protect a compromised skin barrier.
Is there fragrance in the Firming day serum?
Skincare ingredients can sometimes have an unpleasant scent, so we use a small amount of fragrance to create a wonderful sensorial experience instead. Enjoy a subtle scent of refreshing green elements combined with tropical florals every time you use your Firming serum.
What is CICA? What does CICA do for my skin?
CICA, Centella Asiatica, Tiger Grass or Gotu Kola is native to Asia and well known for its anti-wrinkle, anti-inflammatory, skin-soothing and antioxidant properties. Other benefits include low concentrations of amino acids, betacarotene and fatty acids. It helps strengthen, repair and protect a compromised skin barrier.
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