Terms & Conditions

Cookie Policy

1. What Are Cookies?

This website and the Rituals app is owned and managed by Rituals Cosmetics Enterprise B.V. (hereinafter referred to as: "Rituals", "we",or,"us"). Our platforms use cookies and equivalent technologies, such as pixels, SDK’s and JavaScript (hereinafter collectively referred to as: “cookies”). This Cookies Policy describes what cookies are, which cookies we use, the purposes for which we use them and the partners with whom we cooperate on this.


What Are Cookies?

1.1 Cookies are small text files that are placed on your computer or your mobile phone by the website you are visiting or app you are using. Cookies can be used, among other things, to make websites/apps function more efficiently or, for example, to ensure that the products you add to your shopping cart remain in the shopping cart. Cookies can also be used for various other purposes. In the next section, you can read about the kinds of cookies we use.


1.2 Rituals also uses technologies that are equivalent to cookies, such as pixels and JavaScript.

A pixel is a transparent GIF image that is added to a webpage. The pixels are invisible. Pixels and SDKs are used, for example, to measure whether a user has seen a webpage or an email. They enable websites and apps to function more efficiently and enhance their user-friendliness. Alternative names for pixels include: web beacons, tracking bugs, clear GIFs, pixel tags, SDK’s and 1x1 GIFs.


1.3 JavaScript is a scripting language that is widely used to make web pages interactive and to develop web applications. The script is sent back to the web browser by means of HTML and is executed in the browser.

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